Welfare to Work Advertisement :: Advertising Marketing

Welfare to work This advertisement claims that most people on welfare truly do not wish to be living this way. The advertisement claims that the new welfare reform laws have helped to get many people off of welfare and into jobs. With the help of companies who will employ these job-seekers, the advertisement states that million of others can do the same. People who receive welfare according to this advertisement, are not looking for a handout, but are actively seeking jobs, so they can become more self-sufficient. This advertisement implies that the public perception of welfare recipients is a negative one. Unfortunately, in our society, there is an attitude toward welfare clients because many people apparently believe, according to the Ad council, that these clients are taking money from those who work hard for it themselves, calling this a hand-out. Our society appears to believe that welfare clients wish for, and have, an easy life, free of having to work. The reality of this concept is that people on welfare are not content to just get a check. This service announcement works toward changing this close-minded suggesting that most welfare clients wish to take control of their lives. They paint a very different picture of what these clients truly wish to achieve, rather than what is apparently expected of them by the public. In addition, they try to place a human face on the problem by stating from the beginning that most people on welfare want jobs and being sympathetic but direct. Supporting their claims, the advertisement present factual evidence of the millions of people who, last year alone, worked to get themselves off of welfare and into working for a regular paycheck. These people believe that even more companies and welfare clients would benefit if everyone would open their doors to those not seeking just a handout. The most effective part of this advertisement may be its use of a common message, scratched out in order to be replaced with a more positive message. By showing the difference between perception and reality, the writers of this advertisement hope to encourage others to change their views. Their primary focus on the companies who can benefit by hiring someone off of welfare. The goal is to help change public perception and to open new doors for welfare clients, targeting companies who presently do not hire these clients. Welfare to Work Advertisement :: Advertising Marketing Welfare to work This advertisement claims that most people on welfare truly do not wish to be living this way. The advertisement claims that the new welfare reform laws have helped to get many people off of welfare and into jobs. With the help of companies who will employ these job-seekers, the advertisement states that million of others can do the same. People who receive welfare according to this advertisement, are not looking for a handout, but are actively seeking jobs, so they can become more self-sufficient. This advertisement implies that the public perception of welfare recipients is a negative one. Unfortunately, in our society, there is an attitude toward welfare clients because many people apparently believe, according to the Ad council, that these clients are taking money from those who work hard for it themselves, calling this a hand-out. Our society appears to believe that welfare clients wish for, and have, an easy life, free of having to work. The reality of this concept is that people on welfare are not content to just get a check. This service announcement works toward changing this close-minded suggesting that most welfare clients wish to take control of their lives. They paint a very different picture of what these clients truly wish to achieve, rather than what is apparently expected of them by the public. In addition, they try to place a human face on the problem by stating from the beginning that most people on welfare want jobs and being sympathetic but direct. Supporting their claims, the advertisement present factual evidence of the millions of people who, last year alone, worked to get themselves off of welfare and into working for a regular paycheck. These people believe that even more companies and welfare clients would benefit if everyone would open their doors to those not seeking just a handout. The most effective part of this advertisement may be its use of a common message, scratched out in order to be replaced with a more positive message. By showing the difference between perception and reality, the writers of this advertisement hope to encourage others to change their views. Their primary focus on the companies who can benefit by hiring someone off of welfare. The goal is to help change public perception and to open new doors for welfare clients, targeting companies who presently do not hire these clients.

Literature Review on Library Management System

Literature Review Draft Karen Foss, Library Director of the Catawba County Library System in Newton, North Carolina has expressed that it is difficult to find materials to help new public library managers cultivate their professional development. Most of the research and writings on library management have focused on academic libraries and only recently has there been more interest in the administration of public libraries. The skill and style of public library managers – the directors, branch managers, and department and service managers who are leading these institutions – strongly affects the culture of a public library.Library staff looks to these managers to help them navigate through the rapid changes that are occurring in public libraries as these changes in technology, roles, and user expectations strongly alter their daily routines of public service. Contemporary library managers need a wider array of skills and attributes than their earlier and more traditiona l counterparts and will need to seek continual professional development to remain effective as public libraries transition into the twenty-first century.These managers will also need to distinguish between management and leadership skills and learn to identify and mentor leaders within their staff who can assist in the transition. This paper is a brief scan of the literature currently available on managing libraries and includes information on academic as well as public libraries due to the above-mentioned lack of public library material. Weiner reviewed the literature extant on leadership in academic libraries and surveyed materials on â€Å"recruitment, leadership potential identification, career development, roles and responsibilities, and characteristics and management style† (2003, p. ). Since she chose to focus on leadership as well as management attributes, her review encompasses materials on library directors as well as university librarians. A discussion of the chang es and trends affecting academic libraries is valuable as it provides the context of the article and helps to enlighten readers who might not be familiar with the academic environment. Research studies and models, other literature reviews, and books and articles written are discussed and an extensive bibliography leads the readers to further study.Hernon and Rossiter (2006) studied the emotional intelligence concepts that are relevant to university library directors. Their research involved two different activities for gathering information. They analyzed all of the job advertisements for library directors in College & Research Libraries News from 2000 to 2004 and looked for any mention of leadership skills. Then they interviewed university library directors to compare their career experiences with the information taken from the advertisements.By comparing the expectations of search committees with the actual experiences of the directors, they suggest which emotional intelligence tr aits are most useful in academic library management. The authors conclude that identifying these traits and helping to â€Å"cultivate the ones deemed most critical† (p. 274) is important for the development of future leaders. Mullins and Linehan (2006) provided a public library context for leadership and management in their study of thirty public library managers in Ireland, Britain, and the United States.Their focus was on whether or not these managers understand and utilize the differing concepts of leadership and management. According to their findings, eighty percent of the respondents did not comprehend the difference in these concepts and focused on administration and management over leadership skills to accomplish their work. Public librarians who exhibit an aptitude for leadership should be encouraged to develop and apply their talents in their field of influence.Sager’s (2001) writings on identifying the skills and attributes needed in library administration derive from his work as a library executive recruiter. He has conversed with many library administrators, board members and trustees, search committees, and job candidates and proposes that successful managers need not only the traditional skills that have defined a library manager’s role, but also many newer skills as well. Sager believes that there is â€Å"much greater complexity in managing today’s libraries† (p. 263).Although his work is based on experience and not research, there is value in his discussion of what he believes are the most important skills and attributes because it is based on his extensive interaction with the groups listed above. Throughout the article â€Å"Evolving Virtues,† he also creates his own list of traits that he believes will emerge in the future and ends the article by listing some methods for library managers to develop these newer skills. Hernon, Powell, and Young (2003) conducted research in academic and public libra ries to assess the qualities that library directors need in order to be uccessful in their careers and have written an effective book on the results of their work. The Next Library Leadership: Attributes of Academic and Public library Directors discusses in great detail the leadership qualities and styles, managerial qualities, personal qualities, and knowledge areas that are desirable for a library director in either a public or academic setting. A Delphi study was used to gather data from public library directors via email to identify and rank leadership attributes and the results of their research are defined through narratives as well as in tabular form.Results from the study helped the authors to rank the most beneficial managerial attributes as the ability to work effectively with library boards and staff and to advocate for library in the community. Desirable personal attributes included integrity, vision, and effective oral, written, and interpersonal communication skills. D irectors must also possess knowledge of trends, innovations, and current library best practices and be able to plan effectively for the future.Although little management and leadership research exists that identifies specifically the skills and attributes needed by public library managers, it is possible to transfer knowledge from the academic library field. However, researchers with an interest in the future of public libraries should note the dearth of information and work to increase the available knowledge. Public library administrators and leaders, as well as schools of library and information studies should also note the missing literature and contribute to the process.The field is in dire need of further study that can be incorporated into the practices of public library administrators to benefit library users and their communities. References Hernon, P. , Powell, R. R. , & Young, A. P. (2003). The next library leadership: Attributes of academic and public library directors. Westport, CT: Libraries Unlimited. Hernon, P. & Rossiter, N. (2006). Emotional intelligence: Which traits are most prized? [Electronic version]. College & Research Libraries, 67(3), 260-275. Retrieved on September 22, 2007 from Wilson Library Literature Full-Text database (200612103837008). Mullins, J. & Linehan, M. (2006).Are public libraries led or managed? [Electronic version]. Library Review, 55(3/4), 237. Retrieved on September 22, 2007 from ProQuest Research Library database (1048982301). Sager, D. (2001). Evolving virtues: Library administrative skills. [Electronic version]. Public Libraries, 40(5), 268-272. Retrieved on September 22, 2007 from Wilson Library Literature Full-Text database (200124401051003). Weiner, S. G. (2003). Leadership of academic libraries: A literature review. [Electronic version]. Education Libraries, 26(2), 5-18. Retrieved on September 22, 2007 from Wilson Library Literature Full-Text database (200334903472001).

Pepsico Organizational Profile Pepsico - 1849 Words

Running head: PEPSICO ORGANIZATIONAL PROFILE 1 PepsiCo Organization 9 PEPSICO ORGANIZATIONAL PROFILE Donald W. Coleman, Jr. University of Louisville Dr. Carpenter ELFH 490-98 May 26, 2015 PEPSICO: Organizational Profile Bolman and Deals four frames of organizations (1997) provide a foundation to determine how an organization functions and examine how operating within a certain frame may benefit or adversely affect an organization. In analyzing PepsiCo as an organization through Bolman and Deal?s (1997) frames of organizations the key elements of the structural and human resource frames as well as a review the Strengths, Weaknesses, Opportunities, and Threats that may affect Pepsi Co as an organization will be addressed.†¦show more content†¦Bolman and Deal?s (1997) frames offer a great tool to analyze an organization however, before adequately developing an understanding to effect positive change in any organization, it is vital that all members can clearly recognize the similarities and differences of those frames if they truly aspire to fashion a learning environment to spearhead change within in the organization. Each of the four frames, as with ideologies of leadership, ultimately exist simultaneously in any organization, at some level or another, however, there will always be just one that predominantly stands out above the rest; the key to successfully implementing these frames, no matter which may be more prevalent than another, is that leaders and members must develop the ability to learn about the frames and discover which would best fit the needs, and the need for change, within the organization. Then, and only then, can change occur in a manner that allows equal representation of all four frames, as outlined by Bolman and Deal (1997), to expand on the productivity of members as well as the organization?s mission, vision, and goals. Framing seems to be more of a process than a quick fix for any organization. Structural Frame The Performance with Purpose Campaign embodies its chief architect, Chairman, and CEO, Indra Nooyl?s vision and three-pillar design to establish and implement

United Thermostatic Controls Eth 376 Essay - 951 Words

United Thermostatic Controls ETH 376 June 25, 2012 Susan Paris United Thermostatic Controls This paper will show the legality of the activities that happened within United Thermostatic Controls based on federal, state, and local laws. As this case is examined the Sarbanes-Oxley act will be discussed as it played a role in this case because United is a publicly owned company. Also this paper will show the ethicality, if the activities were equitable to internal and external stakeholders, and what is the next step based on everything that has happened. Ethics is something that should always be at the forefront of every decision a company makes because if an unethical act is committed it will come out at some point, and†¦show more content†¦The main criteria that needs to meet in regard to the SAB 101 is that delivery has occurred or services have been rendered this criteria must be met before revenue is recognized (Phillps, Luehlfing, amp; Daily, 2001). In this circumstance delivery or partial delivery has occurred but there is a pos sibility of the shipments being returned because of the shipping instructions of the customers. There are times when exceptions to these rules do exist, and when that type of circumstance arises there must be clear communication between the external auditors and the finance departments. Next are the Sarbanes-Oxley Act of 2002 and the criteria that would apply to the case of United Thermostatic Controls. Section 401 of the Sarbanes-Oxley Act pertains to this case because this section discusses that financial reports are to be accurate and presented in a manner that does not contain incorrect statements or admit to state material information (Soxlaw, 2006). If United was to make the choice to commit fraud by reporting revenue during the fourth quarter just to raise revenue based on purchase orders not due to be shipped until early 2011 this would go against SOX. The SOX was created to prevent and punishShow MoreRelatedEthics Case 3-3: United Thermostatic Controls Case932 Words à ‚  |  4 PagesLegality and Ethicality of Corporate Governance ETH 376 Ethics Case 3-3: United Thermostatic Controls Case The purpose of this paper is to evaluate the legality and ethicality of the corporate governance activities that occurred in an ethics case presented in the text. The paper will provide relevant details regarding the legality of the activities, the criteria by which Sarbanes-Oxley would apply to this case, the ethicality of the activities, whether or not the activities were equitable

Literary Er Othello By William Shakespeare - 1514 Words

1. Literary Era Othello, by William Shakespeare was a play set in Venice, Italy in the Renaissance Era. This era brought forth an array of new and exciting types of art, plays, and etcetera dealing in entertainment. We also saw the introduction of Elizabethan staging and Shakespearean language which was new to the people in Europe because he wrote for the actors and not the readers and it was complex. You often had to listen to the way the actors performed it to understand the mood and meaning of the play. 2. Setting of Play/Novel As mentioned earlier, this play was set in Venice, Italy and then later Cyprus, an island of love. This play was also written down during the time that many of Shakespeare s other great plays such as Hamlet and†¦show more content†¦Towards the end, his goals change and he s no longer the kind person we knew but has turned into a different person, who not only is cold and distant, because he s let Iago convince him that his wife is unfaithful and the immensity of that pain is too much to handle for him so he does the unthinkable-kills his wife. 4. Major Characters Desdemona- Desdemona is Othello s wife and her goal is to prove to Othello that she loves him. They make a sacrifice by eloping without her father knowing. She stays faithful to Othello the entire time despite his suspicion raised by Iago. She spends the entire time wondering why he s being this way towards her and trying to steer his judgement in the other direction with the help of Emilia. This is to no prevail because she becomes the victim in the end due to the actions of Iago. She serves as a foil to Emilia because their ideals contrast each other. Desdemona has a naà ¯vetà © to her that prevents her from even believing that wives cheat on their husbands while Emilia is sure of it and even believes the blame falls on the husband for the actions of the wife. Cassio- Michael Cassio is a foil to the protagonist, Othello. Both men served in the war but offer different perspectives of it. Cassio represents the smooth, charming and boyish demeanor that attracts women to soldiers while Othello represents more of the backbone, support and wisdom that serves as the foundation of the army. They also

A New Era for Advertisers Free Essays

In his article, â€Å"The Post Advertising Age,† Bob Garfield describes the end of advertising as we know it.   According to the author, a substantial number of television and print advertisers may soon find themselves out of work because online advertising is increasing. As a matter of fact, numberless viewers of television and readers of print media have already been seduced by the world wide web, which now caters to their viewing and reading needs better than television and print media ever could. We will write a custom essay sample on A New Era for Advertisers or any similar topic only for you Order Now The world of the Internet is interactive, allowing users to fulfill their viewing or reading needs depending on their demands at any given time.   The television and print media, on the other hand, do not carry the advantages that the Internet has.   In short, the kinds of choices available to users of the Internet cannot be matched by the advantages of television or print media. The only choice for a television viewer is to change the channels until he or she finds something of interest.   The reader of a print magazine, on the other hand, has to purchase a new magazine if the one that he has already bought does not suit his interests. The Internet, on the contrary, is not only cheap, but also has the advantage of presenting all kinds of information to the user.   Hence, the advantages of online advertising surpass the advantages of television and print media advertising based on the basic benefits of Internet use as compared to television and print media. The number of people viewing MTV has been drastically reduced, thanks to the virtues of the Internet which allows the MTV generation to now enjoy online videos.[1]   Also according to Garfield: In December 2005, Viacom spun off CBS, the so-called Tiffany Network, lest the broadcast business impede growth and depress shareholder value. Just before Christmas 2005, Time Inc. laid off 100 employees.   Just after Christmas, in January 2006, Time Inc. laid off 100 more employees.   In April 2006, Time Inc. laid off 250 more employees-the last round of job cuts, the company said.   In January, Time Inc. laid off 300 more employees.   No wonder.   Since 2001, Time Warner’s market capitalization has shrunk to $82 billion from $193 billion. Last fall, ostensibly to promote their new seasons, five broadcast networks bypassed their local affiliates and gave away new programs online. In October 2006, NBC announced a $750 million cost cutback, including 700 jobs and amoratorium on scripted programs in the first hour of prime time. In November 2006, Clear Channel-the boogeyman of media consolidation-sold to private- equity owners and declared that it wants to unload its TV and small-market radio stations. The sale fetched $38 a share.   In 2000, the stock sold at $100 a share. The Minneapolis Star Tribune, acquired by McClatchy in 1998 for $1.2 billion, was sold to private investors in December 2006 for $530 million. In 2000, Chicago-based Tribune Co. was valued at $12 billion.   It then bought Times- Mirror Co. for more than $8 billion.   At this writing, with Tribune Co. for sale as a whole or in part, the value of the merged company is $7.34 billion.[2] [1] Bob Garfield, The Post Advertising Age, Advertising Age, 78(13): 26 March 2007. How to cite A New Era for Advertisers, Papers

Senior Capsule free essay sample

Senior Capsule â€Å"So, has anyone figured out what they want to put in this year’s time capsule?† Coach Hardesty asked his StuCo students. â€Å"Coach, I got an idea for how we can decorate it,† answered Abbey. â€Å"You already know that every year the principals design our capsule since they can not put some thing in it,† Kevin replied. I already knew what I wanted to put in the senior time capsule. Last year my sister, Kiecharita and her boyfriend only put a picture of themselves in it. I did not see the point in putting a picture of you and your boyfriend in a time capsule. However, she said that Shawn is special to her and that she is in love with him. Also, Coach Hardesty said you have to put something in there so I guess that was her item. The first thing I wanted to put in the capsule was my prom dress. We will write a custom essay sample on Senior Capsule or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It was only a week ago that I wore it. It is a light blue floor length gown with diamond sort of sprinkled on the strap around my neck. I do not know how much it cost because I received it as a gift from my Aunt when she came back from Paris. No matter what the cost I absolutely love it. My second item would be my journal. Of course I do not want anyone to read it today or tomorrow even, but 20 years from now it would not matter who read it. My diary holds my inner thoughts. My life and everything about me that I thought was important. â€Å"Alexis†¦Alexis.† Coach Hardesty was calling me but I was distracted by thinking about what I was going to put in the capsule. However, most times I ignored him on purpose. â€Å"Yeah,† I replied. â€Å"I wanted to know if you wanted to put anything in the time capsule, but since you find day dreaming more important you can talk to me when it is convenient with you,† Coach Hardesty said with a sarcastic tone. â€Å"Well, actually I was just writing some things down that I might put into the capsule.† After Mr. Hardesty interrupted me I came up with the perfect item to put in the time capsule, him. Even as hilarious as that was, I know that would not work because the capsule would run from him with the strong body odor he has. Although I could not put Coach Hardesty in there I would like to put our school newspaper in there, The Pirates Log. I am so happy because this month my article made front page. In 20 years I probably will not remember what I wrote, but I wrote it and that is all that matters. I also want to put a newspaper in their so I will know what happened then that happened now.